SERENA WONG
Serena Wong is a Toronto-based graphic designer with a love for all things creative—and a good bowl of soup, whether it's army stew or cream of mushroom.
In her free time, she’s often deciding between making beaded keychains or updating her portfolio—one look at this website might give you a clue!
She also runs a small business, reenran, where she creates handmade accessories. You can check it out when it’s done at www.reenran.com.
Serena is currently seeking full-time opportunities in graphic design. If you're interested in working together, feel free to reach out!
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04 LIGHTNING IN A BOTTLE
Editorial & Photography
Oct. 2020 to Dec. 2020Lightning In A Bottle explores the transparency, texture, and lines within a water bottle. The layout of the spreads repeats itself to convey the monotony and repetition of a mass-produced factory item. Everything within the catalogue riffs off of the typography, colours, and graphics found within the water bottle's packaging.
The lines in each spread come from the crinkles within the water bottle. The catalogue explores the different shapes in each bottle and refers to them as "lightning", a pareidolic reference to how the lines look similar to bolts of lightning.