SERENA WONG
Serena Wong (she/her) is a Toronto-based graphic designer with a love for all things creative — and a good bowl of soup, whether it's army stew or cream of mushroom.
In her free time, she’s probably looking for her next TV show to watch or doom-scrolling through social media.
Serena is currently seeking full-time opportunities in graphic design. If you're interested in working together with her, feel free to reach out!
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01 TORONTO INTERNATIONAL FILM FESTIVAL
The Toronto International Film Festival takes place yearly in September, usually after Labour Day, creating opportunities for filmmakers and the general public to attend, as it marks a transitional period between the on and off seasons for film and work...
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Branding & Identity
02 ILLUNIO
ILLUNIO is a modular cafe that provides unique experiences to guests with immersive rooms. Select one of the aesthetics from a list given to you. Examples include: cottagecore, dark academia, kawaiicore, and more. Book one of our rooms and change the dimensions to one that you desire...
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Branding & Identity
03 ASL BILINGUAL CLASSROOM SIGNS
This project aims to target early childhood education classrooms to provide a visual and tactile experience for young students. This will be possible through classroom signs that appeal to the target audience, which are both hearing and Deaf students...
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Design Research
04 LIGHTNING IN A BOTTLE
Lightning In A Bottle explores the transparency, texture, and lines within a water bottle. The layout of the spreads repeats itself to convey the monotony and repetition of a mass-produced factory item. Everything within the catalogue riffs off of the typography, colours, and graphics found within the water bottle's packaging...
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Editorial &
Photography
05 LORD OF THE FLIES
This abstract book cover redesign features topographic map patterns throughout the cover, representing the setting of the book, which takes place on a deserted island. The book cover uses warm colours to create the feeling of fire, which is one of the key items needed for survival when stranded on an island...
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Book Cover Design
06 VIVI FOODS
Vivi Foods is a bold and soulful brand that celebrates heritage, embraces cultural diversity, and honours the strength of women. Rooted in the rich culinary traditions of Africa, each product is crafted to bring authentic, vibrant flavours to kitchens around the world. This branding project was a true collaboration between my friend Kyle...
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Branding and Identity
07 TORONTO PUBLIC LIBRARY
A collaborative redesign of the Toronto Public Library website focused on creating a simpler, more user-friendly experience. As a team, we analyzed user needs and restructured the site’s information architecture to improve clarity and navigation across key sections of the website...
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UI/UX
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