SERENA WONG
Serena Wong is a Toronto-based graphic designer with a love for all things creative—and a good bowl of soup, whether it's army stew or cream of mushroom.
In her free time, she’s often deciding between making beaded keychains or updating her portfolio—one look at this website might give you a clue!
She also runs a small business, reenran, where she creates handmade accessories. You can check it out when it’s done at www.reenran.com.
Serena is currently seeking full-time opportunities in graphic design. If you're interested in working together, feel free to reach out!
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05 Lord of the Flies
Branding & Identity
Dec. 2023 to Feb. 2024Vivi Foods is a bold and soulful brand that celebrates heritage, embraces cultural diversity, and honors the strength of women. Rooted in the rich culinary traditions of Africa, each product is crafted to bring authentic, vibrant flavours to kitchens around the world.
This branding project was a true collaboration between my partner Kyle Tillado and me — we created the identity from scratch, developing everything from the brand voice to the visual system.
The logo features a custom-made font, with a leaf and knife cleverly incorporated through positive and negative space to symbolize cooking and a connection to nature. Our goal was to reflect the heart of Vivi Foods: proud, powerful, and full of life.